Marketing Project Plan
...7
3. Competitive Analysis
Nature of current/likely competition ------------------------------ 7
Possible suggestions to look at ---------------------------------- 7
Current and prospective Competitors ----------------------------- 8
4. Competitive Barriers & Sources of Competitive Advantage 9
5. External Market Environment
Economic Forces ------------------------------------------------------------ 9
Legal and regulatory forces ---------------------------------------------- 9, 10
6. Market Growth and Positioning --------------------------------------------- 10, 11, 12
7. Industry Leader & Key Competitor ---------------------------------------- 12, 13
8. SWOT Analysis
Strengths -------------------------------------------------------- 13
Weaknesses -------------------------------------------------------- 14
Opportunities -------------------------------------------------------- 14, 15
Threats -------------------------------------------------------- 15
9. Consumer Behavior
Brand Name -------------------------------------------------------- 15, 16
Packaging -------------------------------------------------------- 16
Taste & Healthy -------------------------------------------------------- 16
10. Four P's
Product -------------------------------------------------------- 17
Price -------------------------------------------------------- 18
Place -------------------------------------------------------- 18, 19
Promotion -------------------------------------------------------- 19
11. Demographic Dimensions -----------------------------------------------------...
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