Marketing Audit
...the first Pilot connected organizer, a mighty 5.7-ounce combination of calendar, contacts, to-do lists and notes. Today, having shipped more than 34 million mobile-computing products, the company continues to improve the lives of people and businesses the world over, staying true to one guiding vision: The future of personal computing is mobile computing. (Palm Inc website.). The Audit explores the environmental aspects , like where does palmOne stand in the current market. PalmOne, which was created from the 2003 merger of Palm and its former nemesis Handspring, has found a way to successfully capitalize on the next big thing in consumer electronics: the smartphone. Thanks in large part to the popularity of its Treo 600, a combination phone/messaging device/Web browser, palmOne's revenues in the first quarter of fiscal 2005 surged 62% from a year earlier. PalmOne competitors such as Sony and Dell , larger players on opposite ends of the handheld market, over the years have moved aggressively to develop products with flashy new features or tempt new customers with low prices. The objective of palmOne is to be the leader in the handheld computing and communications device market. The company believes that overtime, majority of mobile phones will be smartphones. Year-over-year the company grew revenues by approximately 39 percent and increased operating income by more than 10-fold, delivering a record number of smartphones to its carrier customers. The strategy of the company is to Develop, Capitalize on Industry trends, Manage a diversified portfolio of mobile computing products and Build the brand.palmOne has also been targeting the healthcare and educational institutions to provide the Treo smartphones to use it in their network and make use of the bulk of features that the smartphone provides to effectively manage their businesses. Every business traveler...
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