Market Report
...have been sold to customers twenty-five years of age and older, mainly for business purposes. Its product range, promotion and pricing strategies are tailored to appeal to business organisations.
In recent years there has been:
Increasing competition in the mobile phone market
Changes in the type of consumers buying mobile phones
Changing expectations for mobile phone products and services
Changing retail methods, such as web-based marketing of mobile phones
Growing concern over the possible health risks associated with frequent use of mobile phones
Growing concern over the environmental damage caused by increasing numbers of discarded mobile phones.
These changes have forced Business Basic Phone Company to seek advice from Paigen Green Business Consultants who will in this report propose marketing strategies that will enable the business to remain competitive and expand its market share.
Paigen Green Business Consultants have proposed the following market strategies for Business Basic Phone Company to implement in order to increase market share;
Provide mobile phones and products to the over twenty-five year old age group - Product range, promotion and pricing strategies do not only apply to business organisations, but all clientele over twenty-five years.
Introduce a trade-in scheme for customers to trade old mobile phones (either working or non-working) and receive a percentage off the normal retail price of an updated replacement phone.
Business Basic Phone Company then has the opportunity to sell these mobiles at cheaper prices to non-business organisation customers, these phones will have a one year guarantee and a one hour tutorial explaining and configuring the mobile phone.
Business Basic will personally individualise call plans - identifying peak phone call times and...
View Full Essay
