Management
...and its publics. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, working with the press, and employee communication.
PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Media Relations, Investor Relations or Labor Relations.
A PR manager is a one who maintains the flow of information between an organization and its publics. A PR is used to build rapport with the investors (stake holder), employees and customers (both internal and external) in the interest of the company. Keeping good relations is beneficial to an organization in making large benefits and fame in the marketplace.
Lords College
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Sonal .m. lashkari
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s.y.bms.
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Roll no.23
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Div: a
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Sub: pr management
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Prof. Pravin sir
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Executive summary
This project is about the public relation manager and their activities in the company. The company is Asian paints and it has a lot of PR activities involved in its business activities. The company has appointed the pr consultancy to handle their pr activities. The project is all about the company and its pr activities. It includes the principle followed by the pr. The role and function of pr in the company. There is a copy of recent press release. The principle followed by the...
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