M-Commerce In Kenya
...them reach a wider market. This is known as Electronic Commerce, where buying, selling, investing and lending is done over the internet. Unfortunately in Kenya, the internet infrastructure is very limited. However with the cell phone boom, there is hope through Mobile Commerce.
1.2 Background of the Organization
For the purpose of this study, we look at a small company called Easy Logistics.
Easy logistics started in March 2005 in a small town in western Kenya called Kisumu. Kisumu has a population of 822,024 (1999 census) in a region over a breadth of 1131Metres. The company provides logistical solutions for both small and large businesses. The CEO, Mr. James Bingo, owns 35% of the company while the six board of directors own the rest of it. The company has six departments; Accounting, Human Resources, Operations, Inventory, Quality control and Marketing departments. The organization has 106 employees working in its 65metres squared warehouse.
The organizations Vision is to have the best logistical network in Kenya in the next five years.
The Company’s Mission is to provide Logistical solutions for both small and large companies through quality service. The company will use modern technology to ensure efficiency and the best value for money in the logistical industry in Kenya. This will ensure reduced order to delivery times, and inefficiency caused by inaccuracies.
The company’s main objectives are:
1. Open one outlet every year
2. Increase its customers by 10 % every year
3. Increase its profits by 12% every year
4. Reduce inefficiencies caused by damages and inaccuracies by 60% every year.
This is how the company operates. The marketing department would approach manufacturing companies that supply wholesalers and super centers in Kisumu with intentions of securing contracts. Retailers, small businesses, NGOs, government offices are also...
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