Learning Design
...The business of burgers is never just about providing quick meals. They have always been about the customers – their tastes, their lifestyle and their choices. McDonald’s emphasis is giving their customers delicious and wholesome meals, and meeting changing customer’s expectations.
McDonald's Worldwide
The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily. In 1955, the first McDonald's franchise restaurant in Des Plaines, Illinois, USA took in US$366.12 on its first day of business. In 2003, the company recorded over US $40 billion in worldwide sales.
McDonald's Singapore
McDonald's opened its first restaurant in Singapore in October 1979 at Liat Towers. Today, over 100 McDonald's restaurants across the island serve 1.2 million customers every week, with 6000 employees keep the McDonald's restaurants running.
Vision
To be the world’s best quick service restaurant experience.
Mission
To be ‘our customers' favourite place and way to eat’.
McDonald’s worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience -- People, Products, Place, Price and Promotion. They are committed to improving their operations and enhancing their customers' experience.
Business Strategic
McDonald’s Plan to Win, with its strategic focus on "being better, not just bigger," has delivered even better restaurant experiences to customers and superior value to shareholders.
They have the world's best owner/operators, suppliers, and employees united in their commitment to customers. They leverage on greater consumer insight to deliver sustainable business results for the long-term benefit of their shareholders
Goals...
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