Leading Change
...15 years of existence. The organization was founded by former professional basketball player Jason Poole who has now become an icon for physical fitness and wellness (2004). His popularity along with image, have been instrumental in the marketing and success of the various products manufactured and sold by Good Sport. Jason Poole, along with his senior executive team, have reached a pivotal stage where increasing there portion of the physical fitness market share is a goal that is well within reach.
With the success in sales along with an increased popularity in the organizations home state of Florida, senior management has developed a strategic plan that will allow them to expand to the neighboring states of Georgia and the Carolinas. In order to accomplish this task in a timely and efficient manner, the executive staff must ensure that the proper leadership is in place allowing all levels of corporate structure to be led in the desired direction.
Organizational Culture and Structure
When looking at the structure of Good Sport one will find that the managerial hierarchy has a direct effect on the culture of each department. In a company that has a CEO, followed by an effective managerial team that ranges from Vice Presidents to team managers, each department will have their own specific culture and understanding this will allow leadership to maximize the production of the employees in which they are charged to lead. As a company, Good Sport has a culture that consists of competitiveness, innovation and commitment, all characteristics and values that are a reflection of the personality of Jason Poole and have become a key factor in his success.
Sales, Production, Finance, along with Research and Development are the four departments whose performance is an essential element in the company’s survival. Each of these departments consists of a team manager,...
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