...and different strategies to deal with changes. Good Sport is fitness equipment maker that sells fitness equipment to clubs, hotels and residential houses. Recently it had good success in selling the fitness equipment to hospitals and the company is expanding from Florida to multiple neighboring states. As any other player in fitness equipment industry Good Sport is also always under pressure to launch new products to meet the latest trends. Company is well structured into four departments. First one is R&D responsible for transferring ideas into prototypes and testing them. Second is Sales that do the marketing and promote the products of Good Sport. Finance department controls the finance of the company and is responsible for all sort of funding. Finally Production department which takes the prototypes and make the real products ready for market.
All the departments have unique culture and their way of doing things that is quite typical for the corporate. Informal culture is encouraged in the sales department. Sales people love to meet colleagues outside and adopt informal attitude. They believe in following icons and treat customer as king. They do not like being dictated by others and love to get support to their own ideas. On the other hand Production department has developed unique work culture in which they are only impressed by facts and love creative challenges. While they do not like interference from other departments in their routine and prefer to work independently but do like to express their views when prototype is being built. Current organizational culture at Good Sport has worked so far as the company has grown and expanded to multiple states in matter of only four years. All the departments have unique work cultures but all are dedicated to their work and lead to launch of many successful products in the past.
