Leading Change In Good Sport
...is an existence of positive industry leading techniques and negative industry flaws. Good Sport has achieved market share from successfully managing it flaws by changing to adapt to changes within the market sector. The following structured paragraphs will describe Good Sports organizational structure, company culture, power structures, politics, change initiatives, and how Good Sport will adapt to manage all of these and continue to grow into the industry leader.
Good Sport is a fitness organization based in Coral Springs, Florida which markets various pieces of exercise equipment to the public. The founder of Good Sport is Jason Poole who found the company over 15 years ago upon retiring from professional basketball, NBA. Jason is now on the Board of Directors and the new Chief Executive Officer (CEO) is Marvin Wallace. Marvin has made many innovated advances within the company within the past four years and counting. He also has ideas of improving the internal relationships / departments within Good Sport, such as the Sales, Production, and Research and Development departments. The organization is expanding into other states outside of Florida such as Georgia, North Carolina, and South Carolina in which clubs, hotels, hospitals, and residential homes are its main focused consumers.
The managers at Good Sport play a crucial role in the upkeep of producing new innovative ideas to be marketed to all of Good Sport's markets and consumers. The first step in getting the innovative ideas to the market is internal acceptance by influencing employees to accept the changes and new ideas.
Within the company of Good Sport it is evident that a hierarchical organizational exists. The company has various layers and departments within the organization which looks to grow and expand even further than its existing structure. The current CEO, Marvin Wallace heads the...
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