Leadership Research Benchmarking
...the understanding of subcultures, and the hanging of the organizational culture. Each individual of our team has explored various companies in similar situations and how those companies responded. Could these different approaches help Good Sport or Gene One? What can be learned as a new leader needing to make changes in the organization to increase productivity, cut costs, and keep employee morale high? Understanding how different companies are organized and operate can help new managers make sound decisions that will develop a strong organizational culture.
Company: Microsoft Corporation
Microsoft and Good Sport both had to change their culture because of the need to stay competitive and increase productivity. As the CEO of Good Sport, decisions had to be made that would motivate the different levels of employees from senior management to lower management, through increased knowledge sharing and responsibilities. Microsoft had to change its culture from one that was focused and driven by technology, to a culture focused on customers and services with skilled internal collaboration. Microsoft made this change through a career model that put the focus on developing leaders and creating teams through the development plan. First, it restructured functional units of product groups, operations, and sales groups into organized business units that were grouped around product portfolios with individual profit and loss statements. (Olesen, White, & Lemmer, 2007, p. 31). Through this reorganization, Microsoft realized the need to develop general managers for the business units which provided a focus on developing leadership talent and a career model framework that addressed the culture change (Olesen et al, 2007, p. 31). This resulted in a focus on collaboration across groups and a reward for groups who met customer and partner expectations. Through this...
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