Labatt
...London, Ontario When were you born? In 1995, Labatt was purchased by Belgian brewer Interbrew, now known as Anheuser-Busch InBev, the world’s leading brewer, which produces more than 200 fine beers in 130 countries around the globe. Who gave you birth? John Kinder Labatt, an Irish Canadian Why were you created? In 1847, a little more than a decade after arriving in London, Ont. from Ireland, John Labatt revealed in a letter what was to be his life-long calling: “I have been considering this brewing affair for some time,” he wrote to his wife, “and think it would suit me better than anything else...” Along with a passion to brew beer, John Labatt also knew a thing or two about business. He realized the Great Western Railway, completed in the late 1850s, was the company’s ticket to expansion outside London. No longer limiting beer sales to London and environs, the railway opened new markets for Labatt in Toronto, Montréal and the Maritimes and formed the foundation for future aggressive marketing strategies. Source: http://www.labatt.com/english/lbccompany/lbc_history.htm_ How big is your family (any mother-brand and/or sub-brand)? To many Canadians, the name Labatt is synonymous with Labatt Blue, the best selling Canadian beer in the world. However, in addition to Blue, Labatt brews more than 60 different brands and markets them around the world. Just to name a few, Labatt brews Alexander Keith's India Pale Ale, Beck's, Brahma, Bud Light, Budweiser, Busch, Guinness Extra Stout, John Labatt Classic, Kokanee, Labatt 50, Labatt Blue, Labatt Blue Light, Labatt Extra Dry, Labatt Genuine Draft, Labatt Wildcat, Lucky Lager, Sol and Stella Artois _Source: _Labatt Brewing Co Ltd: Company Factfile, Euromonitor, 2007 What do you do? Labatt Brewing Company Ltd. is a Canadian beer company. It is the second largest brewer...
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