Kudler Fine Foods
...some help with market research on Kudler Fine Foods. The company is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. I have to prepare a 1,050-1,400-word paper justify the importance of marketing research in the development of Kudler Fine Food¡¦s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food¡¦s marketing strategy and tactics.
Strategy and Marketing Research
"In the emerging economy, a firm's only advantage is its ability to leverage and utilize its knowledge."
...Larry Prusak, Executive Director - The Institute for Knowledge Management
We are living in an economy of kaleidoscopic change where the only element, which is constant, is change. The industry environment is being influenced by unexpected, multiple changes reducing the period for which organizations can hold on to a competitive advantage. Every sector of industry in every corner of the globe has been affected by this change. There are fundamental questions that all businesses must ask themselves to play a pro-active role in the competitive environment:
« What to change?
« When to change?
« How to change?
« How fast to change?
« How to ensure the capability to change?
They lacked the direction and commitment to organize the necessary changes to maintain their position as a leader. They needed to constantly renew their processes, their knowledge, their technology, their people, and finally, their strategies.
To maintain a competitive advantage, all businesses should concentrate on the 5 strategic pillars for a high-performance company:
« Leadership
«...
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