Kudler Catering & Marketing
...after the neighborhood Bunko committee chair hired Kudler Fine Foods catering division to present a specialty cooking party at their monthly game. While the group played the first couple of rounds, the Kudler catering team was finishing preparations of exquisite delicacies and pouring small glasses of a variety of imported wines. Kudler catering services delicately cut aromatic cubes of imported cheeses shaped like the Bunko dice, and proffered samplings of bakery treats as well as tempting bottled sauces to use as dips for the finger sandwiches. For the winners, a selection of Kudler Fine Foods pre-packaged delectables presented in Longaberger baskets, with the high-ticket item being a DVD player recorder with a bonus, a specially prepared Kudler Fine Foods Best of the Chefs DVD. The night was a huge success for the Kudler Fine Foods catering department, as many of the players signed up for their own future catering parties. A number of the neighbors were anxious to visit this new store and purchase some of the tasty sauces to add to their own recipes as well as taste some of the other fares offered at Kudler Fine Foods. This Bunko party was only one of several tactics devised to meet the strategic objectives of the marketing division at Kudler Fine Foods. The marketing mix is a vital key to the success of growing Kudler Fine Foods.
The American Marketing Association states that marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders' (MarketingPower, Inc., 2007). Kudler's catering division easily created value and managed customer relations at the Bunko party by proper research into the type of fare to offer, mostly small treats in finger foods and adding special personalization touches...
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