Kuch Nahi Hai
...over three decades of unchallenged leadership in the industry and 63 untiring years of commitment behind it, Asian paints has come a long way from the humble four-man enterprise started way back in 1942 to be ranked among the top 15 decorative coatings companies in the world.
Armed with little knowledge and great determination CHAMPAKLAL. N.CHOKSEY, CHIMANLAL.H.CHOSI, SURYAKANT.C.DHANI AND ARVIND. R.VAKIL get together to manufacture paint in a garage on FORAS ROAD, BOMBAY. They name their company the ASIAN OIL AND PAINT COMPANY, a name that they pick randomly from a telephone directory. The family-owned company makes the transition to professionally managed organization in 1957.
British company BALMER LAWRIE rejects the products of GAINT BRITISH COMPANY in favor of ASIAN PAINTS. Asian Paint embarks on an ambitious grassroots marketing campaign, partnering with thousand dealers in small towns of all over India. Asian paints more than twice the one of the most admired companies in India. And from fifteen position it has been come in the first best five paint companies in the world.
Asian Paints, incorporated in 1942, is India’s largest paints company and the market leader in decorative paints. It has four manufacturing facilities in the country. The plants have a combined capacity of around 2,30,000 tone per annum (tpa). They are located at Mumbai (Maharashtra), Ankleshwar (Gujarat), Patancheru (AP), and Kasna (UP). The company’s Ankleshwar and Patancheru plants are the largest in the country, with each having a capacity of 80,000 tpa.
CLARIFICATION OF CONCEPT IN BUSINESS ENVIRONMENT WITH RESPECT TO “asian paints” COMPANY.
BUSINESS...
View Full Essay
