Krispy Kreme
...4
- Current Strategies 4
- Current and Past Performance Analysis 5
- Board of Director Analysis 14
External Analysis
- Five Force Analysis 15
- Industry Competitors/ Competitor Analysis 17
- Opportunities 21
- Threats 21
Internal Analysis
- Corporate Resource Analysis (CRA) 22
- Core Competencies 23
- Strengths 25
- Weaknesses 25
Strategy
- Business Level Strategy 26
o Differentiation and Customer oriented
- Corporate Level Strategy 26
Implementation
- Balance Scorecard Approach 34
o Domestic Strategy 34
o International Strategy 36
- Forecasted Financial Statement 39
Introduction
Krispy Kreme Doughnuts is a restaurant services company that provides doughnuts and coffee. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The company also serves premium coffee and espresso drinks. Krispy Kreme is headquartered in Winston-Salem, North Carolina..
Krispy Kreme has been in the doughnut business for over 66 years and is growing stronger that ever. Founded by Vernon Rudolph in 1937, Krispy Kreme has been a specialty retailer for doughnuts from the very beginning. In the early stages of the company, Rudolph had rented a building to make the doughnuts and had a delivery truck that took the doughnuts to grocery stores to be sold. As the company grew, Rudolph launched a small chain of stores that were mostly family-owned, which all were making their own doughnuts. However, as the years passed by, Rudolph discovered a need for consistency in the company's doughnut making process so the company built a distribution...
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