What Is Known About The Relevance Of Creativity And Its Promotion To Successful Product Innovation?
...about the relevance of creativity and its promotion to successful product innovation?
In order to answer this question, it is necessary to break this question down into the three main sections.
Firstly, it is found necessary to understand the concept of innovation essentially what is it? According to Thomson (2001:467), Innovation takes place where an organisation makes a technical change e.g. produces a product or service that is new to it, or uses a method that is new or original'. From this it can be gathered that innovation is not always something that is invented but can be anything that adds value' to an existing product as perceived by the market. There is also a relationship between process and product innovation, which vary along with the industry life cycle. For example Utterback (1994: vii), states that innovation in an industry is a process that involves an enormous amount of uncertainty, human creativity and chance'. Having said that, it has been proven that there are patterns of successful industrial innovation that have emerged over time. This brings us on to a deeper look at what makes a successful innovation and will be looked at in regards to the opinions of various academics. It is hoped that this will allow us to understand the concept of creativity and its relationship with innovation more easily.
Secondly, this brings us on to the concept of creativity in innovation. The aim of this section is to give a general understanding of what exactly creativity in innovation is, what it consists of and ways in which creativity can be promoted in an organisation. The term creativity is defined followed by approaches in which an innovative idea may arrive. This pushes for further discussion on whether or not a creative idea is like a bolt of lightning from the sky to the innovator in its initial stages or is it something that...
View Full Essay
