Kayu Life
...4
DEMAND CONDITIONS 5
RELATED AND SUPPORTING INDUSTRIES 5
FIRM STRATEGY, STRUCTURE AND RIVALRY 6
GOVERNMENT 6
CHANGE IN PREFERENCES 6
3. KAYU LIFE 7
COMPANY PROFILE 7
KAYU LLIFE IN THE SUPPLY CHAIN 7
FACTOR ENDOWMENTS 8
THE FACTOR ENDOWMENT FOR THIS COMPANY IS MUCH THE SAME TO THE LAGUNA GROCERIES STORES IN WAY THAT THAT THEY WERE IMPORTED FROM INDONESIA. THE ONLY DIFFERENCE IS THAT THE TWO COMPANIES ARE OPERATING IN THE DIFFERENT INDUSTRIES WHERE DIFFERENT REGULATIONS. 8
DEMAND CONDITIONS AND SUPPORTING INDUSTRIES 8
CHANGE IN AUSTRALIAN REGULATION 8
CURRENCY FLUCTUATION (ADVANTAGE OR DRAWBACK) 8
4. ARCHITECK 9
COMPANY PROFILE 9
FACTOR CONDITION 10
DOMESTIC DEMAND CONDITIONS 10
RELATED AND SUPPORTING INDUSTRIES 10
FIRM STRATEGY, STRUCTURE AND RIVALRY 11
PROBLEM 12
GOVERNMENT 13
5. REFERENCE LIST: 14
Executive summary
The aim of this essay is basically to provide a better understanding of the Exports and Import Industry in Australia using Porter’s Diamond. The industry is going to be analysed using these four factors:
• Factor endowments
• Demand Conditions
• Related Supporting industries
• Firm Strategy, Structure and Rivalry.
In applying these four factors the recommendations are:
Updating information regularly using existing IT services
This is important because government regulation as explained below changes frequently and importers and exporters that is discussed in this report has to adapt to the Australian or overseas Government regulations
Integrating Logistics and Marketing factors in the firms
In order to be a fully functional company, the firms have to be able to have good integration in Logistics and Marketing to optimise their profitability. This can be done by establishing good relationship with the suppliers and applying it to the marketing of the local demands. The know how of keeping inventory in check is...
View Full Essay
