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...Zara: Fast Fashion
NG Pui Yan, Ivy 05003539
CHAN Chi Cheuk, Sunny 05006856
CHUI Yuen Shan, Cora 05017041
LOK Ka Pik, Capi 06004911
GUENTHNER Patrick 07501153
Executive summary
Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to our anaylysis on Zara’s operations, some of the recommendations are made to facilitate its further improvements.
Marco-environment
Macro-environments are changing in different aspects which influence Zara’s operation.
Demographic:Age structure
Age structure changes nowadays. Most countries have majority of adults who age from 15 to 64, which the number of elderly (65 or above) is increasing. However, the birth rate is decreasing because many of the women do not have any babies. Take an example of spain(germ_e/pdf), the number of baby per women is only 1.4, which means that each women have about one baby only. It indicates why the birth rate is low which the population is become aging. The majority of the population(15-64)generally have higher income, more stable and higher ability to have spending on goods.
Demographic:Sociocultural
Increasing no. of women workforce all over the world
There is a trend of increasing women workforce in the world nowadays. Based on higher education, economics reforms, status of women were being raised. More women, even the one with babies and families, still kept on working. Women become no longer just a housewife; they have ability to make consumption too. Women’s market is a market that should never be ignored nowadays.
Greater concerns on appearances
Recent years, not only women, but men also started aware of their appearances. They believe that one’s clothing and accessories could represent one’s...
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