Internet Economics
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Measuring the Internet Economy
Center for Research in Electronic Commerce
The University of Texas at Austin
http://crec.bus.utexas.edu
Please Note:
With a tight deadline, we only compiled aggregate numbers for the
Internet economy for the June 10, 1999, release. We are still analyzing
details, and are also in the process of preparing a longer report.
We hope to have the detailed report posted on both
and by
the end of July or early August. When available, contents will be
automatically updated with the same file name. Thank you very much for
your interest in our study.
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Measuring the Internet Economy: An Exploratory Study
Anitesh Barua*
Jon Pinnell**
Jay Shutter***
Andrew B. Whinston*
*Center for Research in Electronic Commerce
Graduate School of Business, The University of Texas at Austin
** MarketVision Research
*** Cunningham Communications
This study was sponsored by Cisco Systems
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1. Measuring the Internet Economy: Motivation and Challenges
Rapid advances in Internet technologies and the subsequent proliferation of economic activity on
the Internet have ushered in an information age where virtually every organization is trying to
position itself to take advantage of this new phenomenon. These economic developments
involving the use of the Internet as an important business driver are collectively being referred to...
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