International Marketing
...Introduction 3
2. Definition 3
3. E- Commerce Usage 3
4. E-commerce Advantages 4
5. E-commerce Disadvantages 5
6. E- Commerce in Business Life 6
7. Conclusion 7
8. Resources 8
1. Introduction
In 21st century “Globalization” is one of the most popular issues in Business life and has already brought so many changes that influenced the environment of management. One of the changes is in technology, that nowadays changes and develops everyday, the most important areas affected by advances in Technology has been the growth of electronic commerce, referred to as ‘electronic marketing’ or ‘e-marketing’ or more generally as ‘e-business’ or ‘e-commerce’ where the company start to change it’s market tool from traditional into modern one using the advance of internet technology. However this change made the company to enter the global competition in order to survive and compete with the other in the market.
2. Definition
The terms e-commerce is a collective term to describe a variety of commercial transactions that make use of technologies of electronic processing and data transmission. The majority of these are based on the internet and its hybrid such as the intranet and extranet[1]. An Intranet is an electronic system of internal communication throughout an organisation, and an extranet is a natural evolution, taking advantage of the basic internet infrastructure and previous internet investments to focus communications to exchange information and share applications with business partners, suppliers, and customers.[2] Electronic commerce is defined as the use of electronic technologies and systems so as to facilitate and enhance transactions between different parts of the value chain. All types of companies and all sizes of companies can make use of e-commerce. Clearly, e-commerce and new technology is having significant effects on marketing and markets....
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