International Marketing
...5
1.3 Methodology 5
1.4 Limitations 6
2.0 Country Profile 7
3.0 The Domestic Environment of Bangladesh 9
3.1 Controllable Factors: 9
3.1.1 Product 9
3.1.3 Place 11
3.1.4 Promotion 11
3.2 Uncontrollable Factors 11
3.2.1 Political and Legal Environment 12
3.2.2 Economic Environment 13
3.2.3 Competitive structure 14
4.0 The Foreign Environment of Sierra Leone 17
4.1 Uncontrollable Factors 17
4.1.1 Political Forces 17
4.1.2 Legal Forces 18
4.1.3 Cultural Forces 18
4.1.4 Geography and Infrastructure 19
4.1.5 Level of Technology 20
4.1.6 Competitive Forces 20
4.1.7 Economic Forces 20
5.0 Cultural analysis 21
5.1 Geography 22
5.2 Social Institutions 25
5.2.1 Family 25
5.2.2 Religion 26
5.2.3 School 28
5.2.4 Media 29
5.3 Elements of Culture 30
5.3.1 Etiquettes 30
5.3.2 Symbols 31
5.4 Other Factors 32
5.4.1 Food 32
5.4.2 Land Tenure and Property. 33
5.4.3 Division of Labor by Gender. 33
5.5 Cultural Electives 34
5.6 Cultural Exclusives 34
6.0 Political Environment 35
6.1 Sovereignty of Nation 35
6.2 Stability of Government policy 35
6.2.1 Self interest groups 35
6.2.2 Weakened economic condition 35
6.3 Knowledge of Political Parties 36
7.0 Marketing Strategy 37
7.1 Product 37
7.2 Price 37
7.3 Place 37
7.4 Promotion 38
Conclusion 38
Reference: 39
Executive Summary
There are a number of African countries where many people are suffering from water borne diseases, namely cholera. Sierra Leone is not an exception. Previously severe outbreaks have occurred which shows sign that there is a vulnerability of these type of outbreaks. The people of Sierra Leone need such a product that would greatly help in keeping them healthy during the bad times. The Rice Base Oral Saline can be a good...
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