India Shining
... PGP 1
IIM Indore
Indore
Table of Contents
1. ABSTRACT 3
2. INTRODUCTION POSITION OF INDIA INTERNATIONALLY 4
3. BRAND INDIA 5
4. PRIMARY RESEARCH 6
4a. Survey Questionnaire I 7
4b. Survey Questionnaire II 8
5. RESULTS - PRIMARY RESEARCH 9
6. SECONDARY RESEARCH 10
7. RESULTS SECONDARY RESEARCH 11
8. COMPARATIVE ANALYSIS 12
9. SWOT ANALYSIS 13
10. BRAND INDIA - VISION 14
11. BRAND INDIA - PROMOTION IDEA 16
12. BRAND INDIA - POSITIONING STATEMENT 17
13. BRAND INDIA - ADVERTISEMENT POSITIONING STATEMENT 19
14. BRAND INDIA - OUR ADVERTISEMENT POSITIONING STATEMENT 21
15. CONCLUSION 22
16. STATEMENT OF ORIGINALITY 23
17. STATEMENT OF AVAILABILITY 24
18. ACKNOWLEDGEMENTS 25
19. REFERENCES 26
1. Abstract
India is a country of social contrasts and enormous ethnic, linguistic and cultural diversity. For some tourists, India may be a land of snake charmers and sadhus. This land is renowned for its colors, the warmth, the hospitality of a culture and tradition. Dance and music are essential ingredients of the celebrations in India that never end. What is unfailingly common and the joyous reason to celebrate is the various gastronomic and aesthetic delights that mark all such celebrations. Often, Indian cooking is distinguished by the use of a larger variety of vegetables than many other well-known cuisines. It is a thriving country, accounting for over $1 trillion GDP and merely 7.8 per cent of unemployment rate, gradually inching its way towards becoming the next boom industry.
In this paper, we are focusing on the growth patterns of the country with respect to various verticals, viz. education, entertainment, hospitality, etc. For assessing the growth pattern perceived by the people of India, we have conducted a thorough research and have surveyed a number of people to obtain their responses to a predefined...
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