Ici
...positioned themselves as a higher learning education institute that provide overseas quality of education at an affordable cost. Inti College Indonesia itself or also known as ICI is a part of the Inti International Group of Colleges that is an international well-known institution with many campuses exists around the world in Malaysia, China, Thailand, Indonesia, and Hong Kong.
Although Inti College already proved their reputations and recognized in the worldwide but still as the marketing manager of ICI, I want to make ICI as the best place for study. With all the strengths and weaknesses that ICI have I will try to turn over all the weaknesses into strength and also the threats into opportunities.
The marketing plan itself will first begin with environmental analysis of ICI's current situation respect to the marketing environment, target market and the objective. Second will be SWOT analysis of ICI. Continued with marketing objective, strategies, implementation, and last is marketing evaluation and control.
Environmental analysis
Environmental factors can be split into two, external and internal. External (such as economic, competitive, political, technological, and socio-cultural) is related to the factors outside the environment. For competitive, there are exist monopolistic competition in the environment. Many competitors attempt to develop a marketing strategy to differentiate what they are going to offer from what ICI did. Price is one important element that they monitor. For economic, as Indonesia is in recovery stage right now, ICI get positive impact through this. The number of new students entering ICI is getting increased due to increasing income and buying power of their parents. In socio-cultural, people nowadays are influenced by the society and its culture that bring about changes in attitude, beliefs, etc. When people have...
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