Guide For Writing A Marketing Plan
...on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110.
The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information is also available form Swinburne library web site. Please note that textual references rather than footnotes are used in the Harvard system.
1 Some Hints on Getting Started
All assignments in HBM110 The Marketing Concept are designed to illustrate not only theory but also the practical applications of this theory to marketing practice. For each assignment, students should:
• carefully read the appropriate chapter(s) in their text, and
• search out (and then show evidence of using) further references on the topic, either in texts, the press or in journals.
Searching out references:
Once a topic has been chosen, it is best to make a rough plan of the major facets of the topic which the paper will address. In practice, however, this is frequently not possible and the first step is to build up a set of topic references using the library catalogue, subject indexes and abstracts. The bibliographies in the text books are also often useful. The sources on the reference list should be collected and quickly examined to see how useful they will be. This is done by looking at the Contents pages, Indexes, Introductions and Summaries where provided. Try to select two or three which seem to give a good general cover of the selected topic. Skim through these books, or the relevant sections of them, making a note of what appear to be the most important aspects of the question or topic being considered. From this, draw up a rough plan of the major facets of...
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