‘Guess What?'

‘Guess What?'

...London School of Economics
Department of Media and Communications
MSc in Global Media and Communication
August 200x
Supervisor: xxxxxx

Contents

Abstract..........................................................................................................……..3

Part 1 Introduction..........................................................................................…...4

Part 2 –Theoretic Introduction..............................................................................7

2.1. Debates of Active Audience....................................................................................7
2.2. The Transformation of Spatial Orders and Audience Reception in Media Globalization..........................................................................................................11
2.3. Conceptual Framework: Media Space………………………………………...…14
2.4. Research Objectives…………………………………………………………….16

Part 3 – Methodology...................................................................……………………17

3.1 Self-Completion questionnaire………………………………………………….17
3.2 Sample…………………………………………………………………………..19
3.3 Tool design………………………………………………………………………20
3.4 Processes and analysis………………………………………………………..…22

Part 4 – Result Interpretation…………………………………………………........23
4.0 Close-ended questions…………………………………………………………....24
4.1 Open-ended questions: theme discussion and result interpretation………………28

Part 5 – Conclusion…………………………………………………………………...40

Bibliography .........................................................................................................42

Appendices (A-F)........................................................................................……..45

Abstract
The study investigates the media spatial orders observed by audiences through watching Travelogue and...

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