Green Leaders
...they ever have been. It is becoming difficult to disentangle the connection between business and the environment we all share. Companies that will be the most successful in today's day and age, many believe, are the ones that will profit by finding ways to merge these two topics into one business model. Nicholas Moore Eisenberg, managing principal of Green Order, believes the next Bill Gates will be an environmental entrepreneur. His viewpoint is that there has been a recent shift of focus towards the rising costs to our society created by climate change. Eisenberg goes on to stress that this may present the largest economic opportunity costs of our time ("Coming soon: a green Bill Gates). However, the balancing act between environmental science and money matters has many challenges. A corporation must strive to find ways to protect the environment, as well as, adding to their bottom line.
Corporations have a responsibility to not only protect the best interests of their share holders, but to members of society outside of their firms as well. This is the ideal definition of citizenship. However, as many of us know through our own work experiences or through our own research, this is not always the case. Before I did research on this topic I would have thought that the only interest a company had was to increase revenue at any cost. It is clear to me now that it is possible to implement environmentally sound practices and still increase a company's bottom line. Corporate social responsibility (CSR) must be taken a step further than just concentrating on financial factors. It should also include factors related to society, the environment and the consequences that corporate actions have on these issues. "Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while...
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