Google Takes On The World
...advanced method of finding information on the Internet by using text matching techniques to find relevant web pages for users. It was this innovation that allowed Google to become the world’s leading search engine. Google has expanded and grown through a series of new product developments, acquisitions and partnerships. Due to the competitive environment in which Google operates, it faces many challenges and problems. The factors causing these problems range from management, organisation and technology (Laudon & Laudon, 2007).
For Google to remain powerful, competitive and successful into the future, the company must continue to consider both the business and IT infrastructure ecosystems within which it operates and make sound decisions about what products to build on (Laudon & Laudon, 2007). If Yahoo or Microsoft are successful in providing similar or better services than Google, then Google’s success will be under threat.
This paper will address the problems and challenges that Google faces and whether their business strategies will enable them to be successful into the future.
1. Evaluate Google using the competitive forces and value chain models.
Google is one of the most powerful search engine companies today with nearly fifty percent of all web searches being made through the Google search engine (Laudon & Laudon, 2007). Today, Google has a competitive advantage over its competitors but this can easily change. Google started out as a search engine but quickly realised that if they were going to remain competitive in the information technology world with technology growing at an increasing rate, Google needed to look at other opportunities to corner other niche markets.
When considering the Porters Five Forces, Google will need to look at supplier power. Things like forward integration. If Microsoft updates their software in a...
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