Globalisation
...4. Australian Business Culture and Climate 10
5. Entry Mode 13
6. Organisational Structure 15
7. Strategic Alliance Partner/s 17
8. Action Programme 19
9. Conclusion 21
10. Bibliography 23
Introduction
The following discussion is based on the potential exploitation of global markets by a relatively large South African electrical installation firm. The company specializes in the electrical installation of large projects and has already successfully completed projects within the SADC region.
The company is in the arguably advantageous situation of being the flagship company within a group that is already involved in numerous global ventures. In preparation for its marketing strategy as a powerful role-player prior to its proposals for involvement in local development for the 2010 construction drive, the company has already identified the need to strengthen its portfolio with a track record of successfully completed international projects.
The South African construction industry is presently experiencing a boom as attested to by political leaders and the abundantly visible construction projects. However, this boom has also resulted in dramatically reduced margins and an ever-increasing demand for skilled human resources.
Skills development and staff empowerment whilst being at the forefront of government initiatives have still not yielded the increased skill pool envisioned and increasingly staff are looking for opportunities that not only increase their earnings but also those that add to their arena of expertise and differentiate them from others.
The booming construction industry with its reduced margins has also created a situation were less financial resources can be allocated to development and training even though these are crucial to the sustainable development of the South African...
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