Global Communications
...L. Lane
University of Phoenix
Problem Solution: Global Communications
One of the objectives of the University Of Phoenix Master’s of Business Administration program is to analyze a business opportunity and present a solution (University of Phoenix rEsource Page). This study will present a solution for Global Communications (GC). GC is a telecommunications corporation that desires to become a true global organization. This work will present the issues and the values of each stakeholder. A problem statement will be formed based on the interest of all the stakeholders. Alternative solutions will be presented and the risk of each alternative will be evaluated. After identifying the goals of GC an optimal solution will be presented and instructions for implementing will follow. The solution presented in this paper is the result of a gap analyses and generic benchmarking.
Situation Analysis
Issue and Opportunity Identification
Global Communications (GC) is one of many telecommunications companies that are under economic pressure. This economic pressure is a result two situations. First, cable companies are offering more services than GC. Second, GC has too many competitors with the same services. Global Communications is now experiencing more than a 50% stock depreciation. In an effort to survive and become a successful global industry, GC has created a two-pronged strategic plan. First, GC plans to grow by introducing new services to its small businesses and consumer costumers. Second, the strategic plan includes cost-cutting measures to increase profitability.
GC strategic plan should include competitive benchmarking to gain an edge over its competitors. Competitive benchmarking is modeling solutions based upon what competitors are doing (Maul). Cable companies are bundling services to include computers, televisions and plain...
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