Global Communications Benchmarking
...500
Dr. Hochberg
April 29, 2008
Global Communications Benchmarking
The team researched and analyzed multiple organizations involved in the global economy. The companies include: Delta Airlines, Southwest Airlines, The Home Depot, Lowe’s Home Improvement, AT&T, Charter Communications, Ford Motor Company, and General Motors. In the scenario involving Global Communications, the virtual organization made important decisions about the survival of the organization as a whole including growth, profits, globalization, and marketing. The style and methods used by the management team at Global Communications offered multiple opportunities for improvement to its customers, shareholders, and employees. Similar to the scenario, organizations must make decisions to help revitalize and maintain a healthy balance of growth and profits in business. The team will compare and contrast the types of communications, emotional intelligence, and concepts used by each of the previously mentioned organizations.
In the sample companies we chose, the primary forms of (public) communication were annual company reports or media disclosures. For instance, in all of the organizations listed, information was either gathered directly from the company annual reports or through a media source which retrieved the report information via the company. The disclosure of opportunities or challenges by the CEO of each company to its shareholders spoke of various challenges ranging from shifting economic market structure, global competition, high fuel prices, and challenging health care and pension plans being paid to workers. The primary audiences in these public announcements were investors and shareholders. One predicts internal communications took place prior to any public surprises such as layoffs of site closures.
Leaders within an organization must adapt and learn to...
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