Global Business Plan
...of this business venture saw a need to expand the company’s operations globally. Moto-Europe Tours is a business venture with the goal of expanding tour experiences to Italy and its surrounding countries. The stabilization of Italy’s government, its inviting culture and close ties with the U.S. are factors that make opportunities for Moto-Europe Tours to expand ideal.
This report contains the following: a Statement of Purpose, Regional Analysis and Host Country Analysis. Moto-Europe Tours’ objectives and a discussion of Italy’s political, cultural and economic situations are presented. The business analysis will integrate all the factors necessary for consideration in order to make Moto-Europe Tours’ business venture a reality.
Final Global Business Plan
Statement of Purpose
Description of Organization
Moto-Europe Tours provides tour experiences to motorcycle enthusiasts who want to experience Italy’s beautiful countryside, culture, local cooking and wine, and Italian customs. Individuals will be able to tour solo or as a group with a customized itinerary. Excursions can be added to enhance the customers’ Italian experience including wine making and tasting, shopping for and cooking a meal, and cultural sights.
Strategic Goals
The strategic goal is to expand the existing company, Moto-America Tours, into the European tour market by specializing initially in Italy and later expanding into France, Spain and Portugal.
Vision Statement
To be the premier motorcycle touring company in Italy for people who want to travel as temporary Italians with a motorcycle as the mode of transportation.
Mission Statement
Moto-Europe Tours will use tradition and experience to guide and encourage motorcycle enthusiasts to explore the Italian countryside with the best of motorcycles and first class services in the leisure motorcycle tour industry.
Moto-Europe Tours’...
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