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...February 2006
EPOPA (Export Promotion of Organic Products from Africa)
is a development programme initiated by the Swedish
International Development Cooperation Agency, SIDA, in 1997.
EPOPA offers African smallholder farmers opportunities for improved livelihoods through the development of organic products for export.
The programme has been evaluated twice and has been proven to be a
valid instrument for African exporters desiring to improve their businesses
and for thousands of farmers wanting to improve their livelihoods.
For more information about EPOPA visit: www.epopa.info
This publication is commissioned by EPOPA.
© EPOPA 2006.
This information can be freely used provided
the original document is accurately quoted.
For questions about this document contact:
EPOPA
PO Box 63
6720 AB Bennekom, The Netherlands
Email: info@agroeco.nl
Author: F.J. Koekoek
Table of Contents
1 Introduction 4
1.1 Scope and focus of this guide 4
1.2 The EPOPA approach 4
1.3 Structure of this guide 4
2 Organic exports: the fundamentals 6
2.1 Organic market strategies 6
2.2 Organic market requirements for the agricultural exporter 8
2.3 Internal control and external certification 8
2.4 Technological requirements 9
2.5 Building a stable supply chain with smallholders 9
2.6 Synthesis: pros and cons of organic exports 10
3 Organic export marketing 12
3.1 Your market (the p of place) 12
3.2 Your product 15
3.3 Your certification 17
3.4 Your promotion and communication 19
3.5 Your price 21
3.6 Strategic marketing planning 22
3.7 Good management and risk 22
4 Checklist: how to be successful in organic exports 24
References 25
Annexes
Annex 1 Other sources of...
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