Gen 480: Case Study Assignment
...Chief Engineer of Product Software
➢ Marketing people don’t seem to have any understanding of – just throwing away money at a problem doesn’t make it go away
➢ Believes that the only feature they can work with is identifying customers through retinal scanning; no other features can be produced
➢ The numbers that they came up with he feels are very optimistic
➢ That Pat shows a complete lack of knowledge of how the product actually works
➢ Assumes the Program is not going to work
➢ Assumes Pat went behind his back and talked to his programmers
➢ That the product can not be completed in 6 months
Pat: Director of Marketing
➢ Believes in order to succeed AcuScan needs to expand its technology into new markets and again become the cutting edge leader by creating a solution to an as-yet recognized customer need.
➢ Believes that the timeline is reachable and outsourcing is key to meet all deadlines and to launch product
➢ Assumes that customers will love a incomplete project
➢ That on of the programmers assured hat they could build the product
➢ Assumes that he can get it done without help from Kelly
➢ Assume that the finished product will be ready by August
Cliff: CEO of AcuScan
➢ Assumption that there was a need to produce a new product
➢ Hiring of Pat who has no experience in the technology department and assume that she will take them to a higher level
➢ Assumes that the company will be successful and take the market by storm in the following year
➢ Assume the project will launch on time by the end of the year
➢ Assumes that more cut backs will save the company
➢ Assume that the employees know what the consumer’s wants and needs are
Chris: Vice President of Product Development
➢ Assuming that he will be able to make...
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