Gap Analysis
...March 13, 2007
Gap Analysis: Global Communications
The purpose of this analysis is to assess the current situation at Global Communications (GC), review the issues or opportunities, problems, ethical dilemmas, and formulate end-state goals. GC has experienced more than 50% depreciation in its stock (down from $28 to $11). The company has concluded that their problem is increased competition in local, long distance and international markets as well as diversified cable companies. Ironically, competition is the American way, they has to identify their niche and distinct competencies. Benchmark companies such as AT & T, Continental Communications Inc., Verizon Communications, and other have managed to creativity over come industry adversity while remaining profitable.
GC goals and objectives are to effectively compete in the evolving telecommunication industry; improve earning per share (EAP), meet customer demands, and increase profits and revenues. To that end, the senior leadership team developed a strategic plan to introduce new services to its small business and consumer customers and identified cost-cutting measures. The plan will increase revenues and profit through an aggressive globalization initiative, which outsource and downsize domestic call centers and create centers in India and Ireland. GC's strategies must evolve into a win-win situation for its stakeholders-stockholders, the board of directors, management, employees, Technologies Workers Union (TWU), small businesses and consumer customers.
Situation Analysis
Issue and Opportunity Identification
Global Communications wants to increase revenues, and profits, through more aggressive globalization. Management's strategic plan addresses the desires of the Board of Directors to more effectively compete in local markets and expand into the global; however, the plan has limited...
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