Functions Of Management
...staff that is capable of functioning in effective and efficient manners. To do this successfully managers of all levels—top-level, middle-level, and frontline—must fully comprehend their roles and purpose, which include the following functions: planning, organizing, leading, and controlling. “While fresh thinking and new approaches are required now more than ever, much of what has already been learned about successful management practices remains relevant, useful, and adaptable, with fresh thinking, to the 21st-century business environment,” (Bateman & Snell, 2007, pg. 52). Within the airline industry, this is no different and looking at Alaska Airlines can provide a useful example of how to thrive, and fly high, with competent management in control.
Planning
Planning is, “the management function of systematically making decisions about the goals and activities that an individual, a group, a work unit, or the overall organization will pursue,” (Bateman & Snell, 2007, pg. 52). There are several types of planning objectives that encompass all levels of management, starting with the strategic planning at the upper-management level, tactical planning at the middle-management level, and operational planning throughout frontline management.
As far as Alaska Airlines is concerned, one can see that there is planning that takes place at all of three levels of management. Strategic planning—which is the most influential form of planning—for the airline covers issues including flight routes, load capacities, ticket prices, additional charges, marketing, and customer forecasting. Tactical planning involves hiring issues, policy and procedural concerns, and the designing of action plans. Operational planning revolves around the daily activities, such as operations, training, and scheduling.
Organizing
Organizing is, “the...
View Full Essay