Ford
...in UK car prices affect the maufaterer and
customer?
Research will be collected via the internet i.e prices & product information.
Internet car buying has also changed the traditional way that an individual
would procure a brand new motor vehicle.
Other sources such as the AA, DVLA and TOP GEAR (BBC telavision
program), will be contacted. The DVLA in Swansea may have intresting
information on trends with have been influenced in the price restructuring.
Interviews with the director and owner of a Ford garage will also help to see
how the changes are effecting the industry. This will help to establish how
reduced UK prices are coming
in line with main land Europe. Aspects
such as recent changes in vehicle equipment levels, and general quality will
also be of interest as the maufacturer has to tighten his profit margins.
Lots of garages will be contactes this shall help establish which have
reduced prices and offer deals to intise customers.
General trends will be apparent, but each dealer is a franchise so a particular
Dealer i.e. BMW may be offering different packages around the country,
even though list prices remain transparent.
Government Legislation has also been a crucial factor behind the reduction
In Inflated UK prices.
This highly topical subject has also been investigated and highlighted
Recently in the media.
Monday, May 10, 1999 Published at 12:18 GMT 13:18 UK
Business: The Company File
Ford sparks price war
Pressure to reduce the price of new cars is increasing
Car-buyers in the UK could benefit from a price war as
one of the biggest name brands, Ford, signals its intent
to compete more fiercely.
Ford is reportedly...
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