Fair And Lovely
...← To find out is there a niche or a place for a new product to develop in this market
← Current scenario of cosmetic’s market
← To make a comparative analysis of skin care products and other cosmetic products
⇨ PROBLEM STATEMENT:-
← Competitive advantage of skin care products in the cosmetic market
← How many people are exposed to the different skin care products
← How many people actually care about their skins
← Why skin care products are not actually and frequently used and applied on the skins
⇨ INTRODUCTION TO UNILEVER LIMITED :-
Unilever’s Background: The Multi-local Multinational
UNILEVER IS A MULTI-NATIONAL CORPORATION, FORMED OF ANGLO-DUTCH PARENTAGE THAT OWNS MANY OF THE WORLD'S CONSUMER PRODUCT BRANDS IN FOODS, BEVERAGES, CLEANING AGENTS AND PERSONAL CARE PRODUCTS. UNILEVER EMPLOYS NEARLY 180,000 PEOPLE AND HAD WORLDWIDE REVENUE OF ALMOST €40 BILLION IN 2005.
Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2008. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges.
Unilever's major competitors include Procter & Gamble, Nestlé, Kraft Foods, Mars Incorporated, Reckitt Benckiser and Henkel.
History
UNILEVER WAS CREATED IN 1930 BY THE MERGER OF BRITISH SOAPMAKER LEVER BROTHERS AND DUTCH MARGARINE PRODUCER MARGARINE UNIE, A LOGICAL MERGER AS...
View Full Essay
