Evaluation Of Drug Store Websites
...Phoenix
Table of Contents
Introduction 2
Desired Attributes/Characteristics of Online Drugstores 3
Evaluation of Selected Websites 5
www.CVS.com 5
www.drugstore.com 6
www.medsforless.com 7
Supply Chain in Brick-and-Mortar Environment 8
.com Development 9
Changes in Supply Chain Management since the Internet 10
General Marketing Tools Used in the Website Environment 11
Specific Marketing Tools 12
Business Intelligence Software 12
Search engine optimization 13
Advantages and Disadvantages 15
Customer Service 16
Legal, Ethical and Regulatory Issues 19
Security, Confidentiality, and International Issues 21
Conclusion 22
Reference 25
Evaluation of Drug Store Websites
Introduction
Convenience, savings, and selection are what drive consumers to seek alternative ways of obtaining their medications from an online drugstore source. The technology offered by the World Wide Web allows for retailers of prescription drugs to present a range purchasing options for their consumers. Addressing the growing needs of todays overly scheduled, often frantic working persons life by offering the option of purchasing prescription medication online has broaden the market for retail pharmacies. This paper will describe the desired attributes and characteristics that consumers are looking for in an online pharmacy. This paper will examine three online pharmacies; www.cvs.com, www.drugstore.com, and www.medsforless.com for content, ease of navigation, eye appeal, options offered and interactive characteristics. Each site will also be evaluated on its look and feel to the consumer.
We live in an age where convenience is not only key but it is everything. Men and women are just too busy to stop at the local drugstore to pick up prescriptions or other miscellaneous items that might be needed. However, before the world had the Internet it had physical...
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