Environmental Trends 2008
...A. Introduction
B. Environmental Trends
I. Social Trends
Customization & Personalization
Social Media and Networking
Corporate Social Investment
Outdoor Advertising
Gaming
Experiential Marketing
Health Food Trend
II. Cultural Trends
Status Spheres
Premiumization
Snack Culture
Eco –Ionic
Online Oxygen
Brand Butlers
MIY | Make It Yourself
Crowd Mining
Group Solving
Experts 2.0
That's what Friends are for
A New Afroholistic Age
III. Political Trends
Legislations
Blackmail Advertising
Food Labelling Legislation
Copyright Legislation
International agreements
C. Bibliography & Referencing
Intorduction
In order to be able to effectively appeal to consumers, marketers need consumer insight which refers to the process of understanding their mindsets, motivations and expectations, as well as any other aspects that may influence the way in which they make purchasing decisions.
Consumers of today are constantly changing. The new age consumer can no longer be thought of simply as an individual with a defined, fixed identity. Today consumption is part of the dynamic process whereby consumers construct their identities, and is also a part of forming the definition they build of themselves. In order to understand the complex decision making processes consumers are faced with, marketers need to understand people and their identities better. Enhanced consumer insight can deliver this understanding.
Not only have consumers...
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