Enterprise Skill Assignment
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Reference List
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Question 1
Choose any fast-food industry and examine critically the key macro-environmental and micro-environmental factors affecting the success of its business.
BURGER KING
This company started with one restaurant in Miami in 1954 and now has grown to more than 11,100 restaurants in more than 65 countries worldwide. 75% of Burger King's outlets are located in the United States. In fiscal year 2002, the firm had US $11.3 billion in total sales. Around 58% of its business is drive-through, and 20% is take-out. It has more than 340,000 employees and sells about 2.4 billion hamburgers a year. Burger King is the world's second largest Quick Service Restaurant system and now Burger King is on the third place of the biggest burger chain behind McDonald's and Wendy's in the world but this company is on the 1st place of the biggest burger chain in Singapore.
Macro-environmental factors:
1. Political and regulatory factors
Political and regulatory environment include laws, government agencies, levels of taxation, safety regulation and pollution control regulation that influence and limit organizations/individuals in a given society. This factor is linked to laws and every country has different laws.
Singapore is not an Islamic country like Indonesia or Malaysia; it gives profit to Burger King who sells burger. Burger is included meat when it is served and some of burgers are using pork meat, in Islamic country every food industry cannot use pork in the foods but in Singapore there is no law about it. In Singapore there are many people who come from different country and some of them do not like to eat pork but some...
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