Egology As Good Business
...politics. The existing technology support net (TSN) is significantly appropriate for the old-fashioned burning of fossil fuels and use of non-renewable resources. The lack of a new TSN significantly hampers innovation and prevents introducing ecologically cleaner products, processes and business models. Only clear economic and business advantage shall usher in alternative technologies as high technologies. The accelerating competition for oil, taking its price well over $100/barrel plus increasing eco-taxation, is making alternative sources of energy more competitive. The search for corresponding technology and business innovations is on.
Ecology is good business! As soon as this becomes an accepted reality, the forces of capitalism and human greed will take over and clean up the environment much more effectively than any political “green” movements, consumption curtailing and redirection or cultural re-education. Capitalism brought about the energy crisis and environmental degradation, but only capitalism can replace the old TSN with a new one, and so bring forth the clean up of the environment with equal vigor, speed and ruthless perseverance. Once the new appropriate TSN is established and accepted habitually, then even a precipitous drop in oil prices would not bring the nonrenewable energy sources back in business.
The processes of recycling, resource recovery, material reduction, product reuse, remanufacture and systems redeployment lead to innovation and the reinstatement of the business life-cycle.
Old supply chains have become demand chains and now reverse value chains, demonstrating that value can be added in both directions: through the forward pass of production as well as through the backward pass of recovery and remanufacture. Both directions are value-adding processes, as in all of nature.
Bills, Bill, Bills
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