E-Biz Trends In Banking
...Journal of Internet Banking and Commerce, April 2007, vol. 12, no.1 (http://www.arraydev.com/commerce/jibc/)
E-Business Strategy in an Online Banking Services: A Case Study
Author's Name: Abdullah S. Al-Mudimigh
Author's Title/Affiliation: Assistant Professor
Postal Address: Department of Information Systems, College of Computer & Information Sciences, King Saud University, Riyadh 11543, P O Box 51178, Saudi Arabia
Author's Personal/Organizational Website: www.ccis.ksu.edu.sa
E-mail :mudimigh(at)ccis.ksu.edu.sa
Brief Biographic Description: Chairman, Information Systems Department, College of Computer & Information Sciences, King Saud University, Riyadh, Saudi Arabia. His research interests are in the areas of enterprise systems (ES), e-business, strategic information system planning, and customer relationship management (CRM).
Abstract
Banks today are aware of both the threat and the opportunity that the Web represents. No traditional bank would dare face investment analysts without an Internet strategy. But even a detailed and thoughtful approach to the Web does not guarantee business success. The main purpose behind the launching of online banking services is to provide the customers with an alternative, more responsive and with less expensive options. With options just a click away, customers have more control than ever. They expect real-time answers and superior usability. They also want personal attention and highly customized products and services. The focus of e-business must always be on the customer. On the other hand, the technology and the business structure follow on form of the value you intend to provide to the customer.
JIBC April 2007, Vol. 12, No. 1 -2-
This paper evaluates the success of the e-business model and e-business strategy implemented by Citibank in the United Arab Emirates in offering its retail Internet Banking...
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