Dunkin' Donuts Hypothetical Marketing Strategy Case
...years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily!
Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone.
History of Dunkin’ Donuts
1946: Bill Rosenberg invests $5,000, forms Industrial Luncheon Services.
1948: Bill Rosenberg opens donut shop "Open Kettle" in Quincy, Massachusetts.
1950: "Open Kettle" name changed to Dunkin’ Donuts.
1955: First franchise agreement signed and executed in Worcester, Massachusetts.
1960: Bill Rosenberg founds the International Franchising Association.
1963: 100th Dunkin’ Donuts shop opens.
1966: Dunkin’ Donuts University (DDU) is created.
1970: First overseas Dunkin’ Donuts shop opens in Japan.
1972: MUNCHKINS® donut hole treats are introduced.
1978: Introduction of freshly baked muffins. First network TV commercials are aired.
1979: 1,000th U.S. Dunkin’ Donuts shop opens.
1980: Largest Dunkin’ Donuts shop in the world opens in Thailand with seating for 130.
1982: Fred the Baker, TIME TO MAKE THE DONUTS® television campaign begins.
1990: Allied Domecq purchases Dunkin’ Donuts.
1995: 1000th international Dunkin’ Donuts shop opens in Thailand. Hazelnut and French Vanilla coffees are introduced as companions to Dunkin’ Donuts' famous Original Blend.
1996: Dunkin’ Donuts introduces freshly baked bagels.
1997: Dunkin’ Donuts revolutionizes the summer beverage category with the introduction of the COFFEE COOLATTA´ slush drinks
1999: Celebration of their 8 billionth cup of coffee sold since opening in 1950.
2000:...
View Full Essay
