Are Disabled Peoples Voices Heard In Tanzania's Development Process?
...to the study, definition of public relations, history of Tanzania social action fund (Tasaf), statement of the problem, significance of the study, and objectives of the study, research questions, research variables, and limitations of the study.
1.1 Background to the study
Public relations affects almost everyone who has contact with other human beings. All of us in one way or another practice public relations on a daily basis. Many public relations practitioners lack the basic understanding of the role and functions of public relations. The demands on public relations consultants are overwhelming. They are often regarded as oracles and expected to perform miracles. Yet no matter how intelligent, well-trained and experienced they are, they can never be expert enough in everything. Public relations officials have to be adaptable to accept that in public relations one never stops learning. The ability and the willingness to find out is critical in public relations practice no matter what his or her background and experience may be (Jefkins &Yadin, 1998:15-16).
An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” identify with and support its goals and policies. Public relations officials are also referred to as communications specialists and media specialists, among other titles who serve as advocates for businesses, nonprofit associations, universities, hospitals, and other institutions and organizations to build and maintain positive relationships with the publics. As managers recognize the importance of good public relations to the success of their organizations, they increasingly rely on public relations specialists for advice (http://www.bhl.org).
1.2 Definition, roles and functions of public relations
The British Institute of Public Relations (IPR) defines...
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