Corporate Strategy
...and Passenger Car Industry
Table of Contents Page
1 Executive Summary 3
2 Introduction 4
3 Study framework 5
4 Analysis and Discussion of passenger car industry 6
4.1 Porter’s 5-force analysis 6
4.1.1 Rivalry amongst Existing Firms 7
4.1.2 Bargaining Power of Suppliers 8
4.1.3 Bargaining Power of Buyers 9
4.1.4 Threat of Substitute Products 12
4.1.5 Threat of New Entrants 12
4.2 Industry Life-Cycle Analysis 13
4.2.1 Development Stage 14
4.2.2 Growth Stage 14
4.2.3 Shakeout Stage 14
4.2.4 Maturity Stage 15
4.2.5 Decline Stage 15
5 Analysis and discussion on Malaysia 16
5.1 PEST Analysis 16
5.1.1 Political Analysis 16
5.1.2 Economic Analysis 17
5.1.3 Social Analysis 17
5.1.4 Technology Analysis 18
6 Findings and Recommendations 19
7 Bibliography 20
8 Appendix 23
Executive Summary
This assignment will contain the introduction about a British MNC interested in investing into Malaysian passenger car industry. A PEST analysis on Malaysia environment will be analyzed to see the suitability of British policies and preference matches. For the industry analysis, porter’s 5-forces and the life-cycle analysis will be used to determine the current market share and where the passenger car industry is currently. When all information is gathered, a proper strategy will be given to unsure a better entrance for this British MNC to enter the market of passenger car.
Introduction
A decade has past since the ASIAN financial crisis in 1997-1998 and Malaysia seems to still be strong in the global market with a forecast growth of between 6%-6.5% this year (Dato’ Yusli Mohamed Yusoff, 2008). Since independence from British colonization in 1957, Malaysia has remained a commonwealth nation thus investment by British companies has always...
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