Coca Cola
...for Coca-Cola. The strengths and weaknesses will be internal to Coca-cola and the opportunities and threats will be external to Coca-Cola.
Strengths Weaknesses
Most recognized brand name in the world
Various types of packaging
Consumer loyalty
Largest market share in the soft drinks market
High sugar and caffeine content
Declining trend in profits
Some large retailers have exclusive contracts with Pepsi and don't stock Coke i.e. KFC
Opportunities Threats
Expansion into third world countries where there is no current presence
Healthy energy drinks i.e. to compete with Lucozade
Middle east boycotting US brands
Western attitude against capitalism
New cheaper brands of cola i.e. Virgin Cola
Strengths
Most recognized brand name in the world
Recent research shows that Coca-Cola is the largest consumer brand name in the world. The popularity of the product means that most of the population globally know about the product. As a result, Coca-Cola is now in a position where it does not have to spend as heavily on creating a brand image since it is a very established product.
Various types of packaging
Coca Cola has various methods of packaging such as can, plastic bottles, glass bottles etc. This means that Coke has enough variety within is product packaging range to meet the various demands of its consumers
Consumer loyalty
Due to the high caffeine level and the distinct taste and brand image, the customer loyalty for Coke is very high. Coke is perceived as the most premium product within the cola industry
Largest market share in the soft drinks market
Coca Cola has the largest market share in the soft drinks industry. As a result of this popularity Coke is able to generate high profits which it is able to spend on advertising and product development for the purposes of increasing...
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