Car Manufacturer
...company objectives
• Brief overview of plans for the future.
• Product specification.
Location:
• Why chose France
• Plan to sell our cars to France and then the UK which will cost £x for distribution
• Mention absenteeism, labour costs, quality levels in France compared to other markets.
Manufacturing Strategy:
• Number of production lines, and number of workers and robots on each.
• Cost of factory and holding compound
• Plan to start with 2 production lines and open another 3 when enter the UK market.
• Initial production targets of about 250-300 cars per production line for the first week and then gradually increasing the targets as workers become more experienced.
• Going to bulk buy steel at the beginning to cover the first 3 months of production to take advantage of the low price as it may fluctuate.
• Number of drive trains purchased each month and units of energy that will need.
Market environment and industry analysis:
• Supermini market is highly competitive with a lot of established companies already in it.
• Our product is designed to meet the needs of our target consumers.
• Overview of car industry- car industry is in gradual decline and most countries have reached a plateau in the number of car registrations each year.
Market Segmentation:
• Target consumers are young professionals and families who are looking for a reliable, safe, high quality car.
• All consumers in target market have purchasing power to buy our product.
• Company must reach as many of the target market as possible in order to meet company objectives.
Competition:
• Highly competitive market so difficult for new companies to become established and gain market share.
Marketing Strategy:
• Going to penetrate market using a highly competitive pricing strategy and try to keep costs low without sacrificing the quality of the product....
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