Cadbury
...but still I want to eat it.
Chocolates as a segment thrive on excitement and innovation. And this segment has huge scope in India for the following few reasons.
Indian’s love sweets.
§ Younger generations of Indian’s are more comfortable with the idea of eating and sharing chocolate.
§ Affluence, and spending power of Indian consumers is increasing day by day.
§ Currently Indian markets offer huge potential as it has 2nd largest population base in the world.
§ Fast expanding large retail format is an added advantage for the chocolate segment, which is expected to further boost their sale.
§ For India chocolates is a new and happening concept, as against almost saturated chocolate market of west.
Presented below are few statistic’s about the various Impulse buying segment products’ and their market share.
§ Snack Foods Market Size : Rs 4500 crore (ET 26/02/07)
(Branded Snack Food Market :Rs 1300 crore( ET 26/02/07))
§ Soft Drinks Market Size : Rs 6000 crore (ET 21/02/07)
§ FMCG Market : Rs 64000 crore ( ET 07/02/07)
§ Chocolate Bar market size : Rs 350 crore
§ Ice cream market size : Rs 1000 crore
§ Carbonated Soft Drink Market size : Rs 5000 crore
Chocolate Market In India
Facts & Figures
ü Chocolate market is estimated to be around 1500 crores (Danielson) growing at 18-20% p.a.
ü Cadbury is the market leader with 72% market share in organized chocolate market.
ü The per capita consumption of chocolate in India is 300 gram compared with 1.9 kilograms in developed markets such as the United Kingdom.
ü Over 70 per cent of the consumption takes place in the urban markets.
ü Margins in the chocolate industry range between 10 -20 %, depending on the price point at which the product is placed.
ü Chocolate sales have risen by 15% in 2007 to reach 36, 000 tones according to one estimate.
ü...
View Full Essay
