Business Plan
...improvement of the kids learning"
Mission
"To take care of the children in the good and safety environment,
and offer the qualify teaching programs that can help the children's learning
in order to prepare the children to be ready before they go to school,
and narrow the gap between the working parents and their young children."
Values
Security : The security is one of our principles.
Qualified personal : Employed the knowledgeable workers
Certification : Guarantee by the national institutions.
Sanitary : Healthy environment for children
Industry Analysis
Currently, Parents tend to focus on improvement of kids' brains during 1-years-old to pre-kindergarten level. That is a reason why the trend of sending the kids to childcare centre is highly increasing. Not only the parents who have no time to take care of their kids will send the kids to childcare centre, but also, those who need kids to have improvements. The major customer group would be the parents who have young child. Most of the nurseries in Songkhla do not have the license, which they have to apply for this license. So, it is illegal because it is a requirement for any business to have the license in operating their business. According to Kao Sod Newspaper on March 31, 2006 , approximately 70 percent of Thai parents do not take care of their kids by themselves. This number is quite high which can predict that Childcare industry would become larger within next few years. Furthermore, as we take quality as our priority, we will need to be ensured in security, certification, qualified personnel, and brain improvement.
There are many childcare centres in Hatyai area. Most of them tend to run the businesses illegally. The lists below are the existing nurseries:
-Sritrang Nursery
-Doung Ka Mon Nursing Home
-Hatyai Nursery
-Excellent School
-Worraphat School
Business...
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