Business To Business
...Submitted to:
Mr. Edgard Baraket
By:
John Yunan
Claude
Outline
I - Choice of the company/industry.
II - Develop relationship
III - Analysis of customer based
A) Recognition of need
B) Definition of the product-type needed.
C) Developed detailed specifications.
D) Search for qualified suppliers.
E) Acquisition and analysis of proposals and selection of suppliers.
F) Selection of an order procedure.
G) Evaluation of product performance.
H) Address the buy-class of this product/service.
I) Address your client's buying center and other buyer behavior considerations.
IV- Competition
V - Build and maintain a strategic relationship
targeting
I - Choice:
The "home or work food delivery" is growing constantly nowadays and the need for specialized wrap for the foodstuff is relatively increasing. Furthermore and for this reason, we have chosen the packaging industry and specifically the carton one to apply on the B2B marketing strategy. The latter is a form business that sells products or provides services to other businesses. A successful B2B marketing strategy can be a lot harder to achieve than one aimed at consumers. The decision-making process to purchase is usually much longer in the B2B world, often months rather than weeks. Whereas B2C campaigns are focused on immediate results, B2B campaigns usually concentrate on lead generation and delivery over a period of time
A - Supplier:
Being a leader in its field, not only in Lebanon but also globally, Unipak (ISO 9001:2000) under Indevco Group has developed customized packaging to satisfy individual customer needs. Package design follows four essential rules:
Product protection
High quality box squaring for high-speed automatic machine
Clear and attractive package printing for marketing use
Attractive high color graphics for point of...
View Full Essay
